Our goal is to provide guidance as to which sectors are going up and which are in decline. We also see a need to
differentiate specific funds by their characteristics. Many funds claim a link to a specific index, but are often
only "representative samples" of that index. This is because stock indexes where not created to be portfolios to be
bought, but rather, to be a snapshot of the market. As such, there are ETF indexes, which are better and worse for
what an investor wants to achieve. There are also ETFs which are tax friendly and others not. There are ETFs that
lack diversity as measured by concentration of investment in the top ten holdings. We will advise you about strategies
that can be used to hedge your risk or enhance your returns. Finally, fees do count and we'll compare them for you.
Looking forward, ETFs are early in an evolutionary cycle where more and more intellectual input will be provided. We'll
keep you up to date on these changes and what they can mean for you.
